Roughly 9 out of 10 consumers purchase at least some beef with production claims or premium attributes, said Jim Rogers, senior vice president of sales at Creekstone Farms.

“Many consumers now consider claims-based meat, such as antibiotic-free and no-added hormones, to be premium — and our Natural Black Angus Beef easily meets that expectation.”

One Creekstone Farms product has “premium” right in the name: Premium Black Angus beef.

But the company also considers products like its Natural Black Angus Beef and All-Natural Heritage Duroc Pork to fit into that broader definition of the term that includes claims-based.

Retailers want to keep the meat case a destination, so it’s the job of producers like Creekstone to keep their products consistent and relevant, Rogers said. Offering premium products is a great way of doing that.

“Offering our retailer partners the variety they need makes us a dependable supplier that our customers can rely on. We take pride in our array of offerings — from high-end steaks for an elevated eating experience, to ground beef or pork loins for a weekday meal, we ensure our retail partners are the one-stop shop for consumers.”

This article is an excerpt from the November 2023 issue of Supermarket Perimeter. You can read the entire Premium Cuts feature and more in the digital edition here.