LOS ANGELES — Combo Breaker (CB), the second largest video game convention and tournament series in the United States, has named Wonderful Pistachios its “Official Snack” for 2024.

The festival will take place May 24-26 in the Chicago area and expects to host 7,000 in-person attendees, along with additional attendees viewing online through Twitch livestreams.

Wonderful Pistachios will engage with attendees to share how pistachios, especially its new No Shells Jalapeño Lime flavor, are a great snack to stay fueled while playing video games and participating in esports.

Wonderful Pistachios will have a booth were attendees can sample the No Shells flavors, take photos with a pistachio costume and enter a giveaway for a chance to win a one-year supply of pistachios.

Online viewers will get to see comedic No Shells advertisements featuring Sheldon the tortoise throughout the livestreams.

Citing data from the 2023 U.S. Video Game Industry report by Entertainment Software Association (ESA), Wonderful said 65% of Americans play video games, with about 212 million weekly players. People across all demographics engage in a variety of video games.

Wonderful also said MRI Simmons reported that more than 80% of esports fans eat or drink while watching competitive gaming.

“Combo Breaker is at the heart of the grassroots gaming community with a dynamic and diverse crowd, which is a perfect fit for our brand,” said Diana Salsa, vice president of marketing at Wonderful Pistachios. “Just as each gamer brings their own unique style to the competition, our assortment of pistachios provides a perfect match for every taste preference and allows consumers to snack healthy without having to sacrifice flavors or fun.”