EQUII, a complete protein food technology startup transforming the nutritional value of flour, has announced its largest retail expansion to date with the launch of its Complete Protein Balance Bread in 88 Hy-Vee grocery stores across eight Midwestern states. This brings EQUII’s total retail presence to nearly 120 stores, marking a substantial growth in the company’s distribution network.

EQUII's Balance Bread (formerly “+Fiber”), available in Classic Wheat and Multigrain flavors, can now be found in the frozen section of Hy-Vee stores throughout Minnesota, Iowa, South Dakota, Missouri, Kansas, Illinois, Nebraska and Wisconsin.

“We’re thrilled to partner with Hy-Vee to bring our Complete Protein Balance Bread to households across the Midwest and reshape perceptions of what bread and daily staples can offer in terms of health and sustainability,” says Monica Bhatia, co-founder and co-chief executive officer of EQUII. 

EQUII’s Balance Bread serves 8 grams of complete protein with 3-4 grams of fiber per slice and is designed to meet the needs of health-conscious consumers looking to incorporate more protein into their diets through delicious and nutritious food. 

“Our Balance Breads have the most comprehensive nutritional profile of any bread on the market, providing 13% Daily Value of Protein, 14% Daily Value of Fiber and 45% less net carbs in one slice,” says Baljit Ghotra, co-founder and co-chief executive officer of EQUII. “We are proud to stand out in a category traditionally dominated by carbohydrate-heavy and nutritionally empty options.”