BROOKLYN, NY. — Belgian Boys is expanding its refrigerated breakfast line with the addition of refrigerated griddle pancakes and bite-size Belgian chocolate chip pancakes.

Belgian Boys’ current breakfast meals include Belgian waffles, crepes and bite-size pancakes. The company’s most recent addition was its brioche french toast, which launched in February 2022.

“Our original mini pancakes are a massive hit with my kids,” said Anouck Gotlib, chief executive officer at Belgian Boys. “They love dipping them in chocolate we get from home in Belgium. So, adding Belgian chocolate chips to our bite-sized pancakes was only natural — and you can really taste the richness and quality of our chocolate baked right in.

“I like to say that our griddle pancakes are toppable and unstoppable. They are delicious drizzled with syrup, and topped with berries, or as a sweet and savory breakfast sandwich. I am beyond thrilled to bring our new assortment of pancakes to homes across the country — I know they are going to be a big hit with kids and adults alike.”