NEW YORK — Retail technology experts Upshop and Invafresh are merging to better connect supply chains, in-store systems, associate workflows, and shoppers to fresher, healthier food, Upshop said.

Now under the one name, Upshop, the united platform will be used by more than 400 retailers in 35 countries, operating in over 50,000 stores, and affecting millions of associates and shoppers every day.

“We do not settle for better; we strive for the best from our platform, our people, and our partnerships with food retailers,” said Shamus Hines, CEO. “The impact our technology has on retailers’ supply chains means millions of families will have access to the freshest and healthiest food, every day."

According to Upshop, the merger has happened at an important time for the food retail industry as suppliers and retailers assess their traceability management systems in preparation for FSMA 204 implementation.

Upshop said it will formally launch its new FSMA 204 solution at the end of July.

“By uniting the unparalleled innovation of two industry leaders in food retail technology, we're poised to redefine what's possible for the global community — retailers, associates and shoppers alike,” said Sarah Sommer, Level Equity Partner. “We are intent on investments that bring profound impact to the industry. This is yet another huge step in Upshop’s mission to elevate the future of food retail on a global scale.”

Upshop shared the following strengths for the newly united company:

  • Fresh inventory and ordering management for a top 3 North American grocer which has driven 8-figure savings
  • Powering the highest quality and most engaging fresh experience for Wegmans
  • Enabling grocers such as Hy-Vee to flex their workforce for more efficient omnichannel order fulfillment
  • Empowering retailers, such as Sobey’s, to take total control of DSD
  • Launching an even more robust foodservice operations platform to C-Stores, supporting expanded prepared food offerings and omnichannel workflows