LOS ANGELES — Zespri Kiwifruit and Gelson’s are raising money for Brighter Bites, a national nonprofit that helps families have access to fresh fruits and vegetables.

For two weeks, during August 14-27, Gelson’s stores will host instore promotions of Zespri Kiwifruit for the fundraiser. Zespri and Gelson’s will each donate $1 ($2 total) for every 1-pound package of Zespri SunGold Kiwifruit purchased during the promotion, the companies said.

"We are thrilled to be partnering with Zespri Kiwifruit and Brighter Bites for the second year of this promotion," said Sean Saenz, vice president of fresh foods for Gelson’s. "This initiative aligns with our commitment to offering high-quality products and supporting the health and well-being of our local communities."

"Zespri is proud to join Gelson's in supporting Brighter Bites," said Jeanne Wilson, head of marketing for Zespri North America. "Our SunGold Kiwifruit is not only a tasty and nutritious choice but also a means to make a positive impact on children's health and nutrition."

The fundraiser is a repeat of the same promotion the companies partnered on last year, which raised $2,500 for Brighter Bites in 2023.

“This type of collaboration is a great example of how retailers and produce companies can come together to support an important mission of providing fresh fruits and vegetables to local communities,” said Rich Dachman, CEO of Brighter Bites. “Our promotion together last year was a great success, and we look forward to continuing to work together to encourage healthier choices.”