Amplify Flatbread Sales With the Power of Protein

Source: BFree Foods

With 11 g of plant-based protein, 3g of net carbs, and 5g of fiber per wrap, BFree’s High Protein Carb Savvy Tortilla Wraps align with three rapidly growing consumer health interests: high protein, good sources of fiber, and gut loving prebiotics.

BFree High Protein Carb Savvy Tortilla Wraps sales explode +214% vs LY and fuel over 8% of Total Tortilla + Flatbread Growth.

BFree Tortilla Wraps over-deliver on consumer demands for superior quality and are crafted with premium, authentic ingredients: Sweet Potatoes, Carrot Fiber, Chickpeas, Millet, Teff, and Flaxseeds.

BFree Tortilla Wraps are the #1 Tortilla wrap of choice and outperformed the competition for health, deliciousness, ease of use, and wrap strength/hold in consumer testing.

Add this wrap to your shelves and watch sales rise!

Sources: SPINS Total US MULO, dollars, 24 w/e 5/19/24; Custom IHUT Study: September 2023

Refresh January Deli and Bakery Sales with The First Ever Better-For-You Flatbread Destination Program 

Source: BFree Foods

BFree will launch the first ever Healthy New Year Flatbread Destination Program to meet aggressive demand for better-for-you products as consumers embark on new year wellness resolutions. 

1 in every 2 consumers resolves to eating healthier in the New Year. Search for “high protein” peaks in January per Google. High Protein shows no signs of slowing down and is one reason for BFree’s strong growth. Moreover, awareness of gut health catapults prebiotic, high fiber needs to center stage: search for High Fiber is up +33% vs LY.

Source: BFree Foods

BFree’s Healthy New Year Flatbread Destination Program will support consumer healthy lifestyle goals! This turnkey event will feature top selling BFree Flatbreads: BFree’s High Protein Carb Savvy Tortilla Wraps (11 g of plant-based protein, 3g net carbs, 5g of fiber per wrap), BFree Sweet Potato Tortilla Wraps (9g of gut loving prebiotic fiber per wrap), and other better-for-you BFree products. 

Align with these trends and grow January perimeter sales with BFree!

Add America’s #1 Selling Gluten Free Pita to Your Store

Source: BFree Foods

Consumer demand for product customization and premiumization grows, and Bakery is no exception. In recent consumer testing, BFree uncovered that hyper customization and product functionality are top demands in gluten free bakery. Consumers want Stone Baked Pitas that are softer in texture while also having an even stronger pocket to fill with their own uniquely desired ingredients and quantity preferences.

BFree’s award winning newly renovated Stone Baked Pita boasts an even softer pita and a stronger pocket. Now, gluten free consumers can easily customize BFree Stone Baked Pitas with even more of their favorite fresh ingredients and be assured that their pita’s strong pocket is tear proof. BFree Stone Baked Pitas are a good source of fiber and filled with gut loving prebiotics.

In consumer testing, this newly renovated pita doubled consumer purchase intent and achieved top box performance for flavor, moisture, pocket strength, and texture. 

Weeknight Meals Are Easier with BFree Gluten Free Stoned Baked Naan

Source: BFree Foods

The Fall and Winter seasons represent lifestyle shifts for consumers: research indicates the higher need for easy weeknight meal solutions as children return to school and consumers adopt a more regimented schedule and on-the-go lifestyle. As temperatures cool, consumers also increasingly seek comfort foods. 

BFree’s award winning Stone Baked Naan is the #1 gluten free Naan and is perfect for pairing with warm soups, curries, and dips or as a flatbread base for personalized pizzas for easy weeknight meals. BFree’s Stone Baked Naan flatbreads are high in gut-loving fiber and free from gluten, wheat, and dairy.

About BFree Foods: BFree Foods is the home to the largest dedicated gluten free flatbread line in the world. Sold globally in leading retailers like Publix, Tesco, Costco, Wegmans, Kroger, and Walmart, BFree flatbreads continue to deliver high growth. As consumers increasingly seek better for you options, BFree’s award winning gluten free Pitas, Naan, and Tortilla Wraps deliver on the most desired health benefits: high protein, high fiber, and prebiotic gut health goodness as well as great taste and high quality.