ORLANDO, FLA. — The National Mango Board is preparing to take a mobile mango food truck on a ‘Joy Ride’ tour across four United States cities including Frisco, Texas; Tallahassee, Fla.; Pensacola, Fla.; and Oxford, Miss.

The marketing campaign is designed to “captivate consumers, immersing them into the world of fresh mangos with exciting on-site activations, a mango snack bar, photo opportunities and a memorable mango mascot,” the National Mango Board said. “The mobile mango food truck will visit a variety of high-traffic locations, including popular grocery stores and enticing sporting events, to share the joy of mangos with communities across the country.”

"We are thrilled to bring 'Joy Ride' to life and share the incredible taste and versatility of fresh mangos with consumers in a new and exciting way," said Dan Spellman, National Mango Board director of marketing. "By visiting consumers in these markets, we're creating unforgettable, fun experiences while educating participants on the nutritional benefits of mangos and inspire people to get creative with mango recipes."

The ‘Joy Ride’ campaign is set for the following schedule:

• Frisco Kroger on Aug. 24
• Frisco Roughriders' minor league baseball team stadium on Aug. 25
• Tallahassee Publix on Sept. 1
• Florida State University for the Florida State vs. Boston College football game on Sept. 2
• Pensacola Publix on Sept. 4
• Oxford with an on-campus event at Ole Miss on Sept. 6
• Ole Miss vs. Middle Tennessee Game Day experience on Sept. 7