LOS ANGELES — Wonderful Pistachios recently launched a promotional campaign for its No Shells line, highlighting the 2.5-ounce packages as the perfect on-the-go snack.
The campaign is targeting six US cities — Atlanta, Boston, Dallas, Denver, Detroit, and Philadelphia — and involves billboards and car wraps on Uber and Lyft-preferred vehicles.
Wonderful also launched digital ads in on-the-go locations like WIFI sponsorship at airports, transit stations, and national parks; electric vehicle charging station displays; and on-screen entertainment for Uber and Lyft passengers, the company said.
“No matter where your next adventure takes you, you can always enjoy Wonderful Pistachios No Shells,” said Diana Salsa, vice president of marketing, Wonderful Pistachios. “Our handy to-go packs are not only delicious and nutritious, but they're also the perfect size to fit in your car, backpack, lunch box, or gym bag.”
The Wonderful Pistachios No Shells are available in the following flavors:
- Chili Roasted
- Sea Salt & Vinegar
- Sea Salt & Pepper
- Honey Roasted
- Smoky Barbecue
- Jalapeño Lime
