YAKIMA, WASH. — In July, Superfresh Growers partnered with Team Nosh, a group of social media content creators, on an educational campaign about cherries.

Superfresh Growers said the Team Nosh captain, Kelly Pfieffer, has been a long-time partner of Superfresh Growers and organized a group of influencers — including Eat the Rainbow Kids, The Carda Mom, Kid Food Explorers, Food Kids Love, Eat Pretty Darling, Hello Little Foodies, and Pure Mom Blog — to go on a trip to see where Superfresh’s cherries are grown and create educational content for consumers.

"Since my first trip to Yakima in 2017 until now, Superfresh continues to impress me with their innovations in farming, employee retention and support, and product quality,” Pfieffer said. “The best part for me on this particular trip was seeing my Team Nosh gals fall in love with Superfresh Growers just like I did all those years ago.”

The trip began with a tour of the Superfresh Clemens Mountain Orchard led by Quincy Menning, director of farm operations. The next day, they went to Roseburg, Ore., to pick their own blueberries and learn about farming in the Umqua Valley from berry experts Paul Norris and Gage Thompson.

“From cherries to blueberries and everything in between, it was great to see the process from growth to distribution and learn more about the greater impact Superfresh and local farmers are making across communities,” said Tenille of Pure Mom Blog.

“The biggest takeaway for me was how Superfresh prioritizes its people,” said Chacha of The Carda Mom. “They ensure farmers and farm workers earn more than a livable wage and are treated with respect.” 

“The best part for me was the farm tour,” said Dana of Hello Little Foodies. “It gave me a newfound appreciation for the hardworking farmers who play such a vital role in bringing top-quality produce to our tables.”

“This trip took seven Superfresh Growers fans and turned them into lifelong brand advocates,” Superfresh said. “The power of education and hands-on experiences cannot be undervalued for consumers. By educating Team Nosh on growing practices, they can enact their storytelling abilities to share the Superfresh story with their followers. Keep an eye on their pages for exclusive cherry and blueberry recipes. Superfresh Growers looks forward to hosting Team Nosh again for apple and pear harvest this fall!”