AUSTIN, MINN. — Hormel Black Label Bacon and Cinnamon Toast Crunch have partnered to introduce their co-branded bacon. The limited edition bacon contains a hand-rubbed Cinnadust seasoning on a thick-cut bacon held overnight for optimal flavor. Both brands have large fan bases. Hormel brings a wealth of experience with bacon to the partnership with the iconic Cinnamon Toast Crunch cereal from General Mills.  

“Sweet and savory is such a classic combination, and blasting Black Label bacon with our Cinnadust seasoning blend is a no-brainer to deliver the epic flavor our fans love in even more ways,” said Brandon Tyrrell, senior marketing manager for Cinnamon Toast Crunch cereal.

Starting Sep. 16, select Walmart locations will begin offering Cinnamon Toast Crunch Bacon and in the coming weeks, select Kroger stores will carry the product while supplies last. 

“It doesn’t get more iconic than Hormel Black Label Bacon and Cinnamon Toast Crunch cereal, so we went big with our first-ever co-branded bacon product,” said Aly Sill, senior brand manager for Hormel Black Label Bacon. “We’re excited to bring fans a bacon that is packed with flavor and blasted with Cinnadust seasoning blend for any eating occasion.”

The makers of Hormel Black Label Bacon will continue to bring fans the unexpected with more delicious partnerships and limited-time products in 2025 and beyond.