MISSION VIEJO, CALIF. — The Hass Avocado Board (HAB) reported record-breaking sales highs from Cinco De Mayo, Memorial Day and Father’s Day celebrations in the second quarter.
According to HAB, the sales from the three holidays combined reached 154.6 million units, generating $191.6 million in sales. This was a $32.4 million increase in sales compared to 2023.
HAB shared three main highlights from its Avocado Holiday Retail Recap:
- “Cinco De Mayo sales and units soared, reaching four-year highs in both dollars and units. Avocado units reached 59.8M, a +2% increase versus the prior year, while dollar sales soared +22% to $68.5M. Small avocados (4046) drove unit growth during the holiday, contributing an additional +3.1M units to the category.”
- “During Memorial Day, avocado dollars climbed +18% to $61.5M in sales while units fell -2% to 47.5M units. The average holiday selling price reached $1.29/unit, a +20% increase compared to the prior year.”
- “Father’s Day avocado dollar sales secured $61.6 in sales, a four-year high and a +22% increase from the prior year while unit sales declined -1% to 47.3M units. Large avocados promotions performed well during the holiday generating the highest promotional volume lift at +20%.”
You can download and read the full report here.
