Fill it with flavor, and your profits will rise.

With its mixes, bases and other bakery ingredients, Dawn Foods brings home the idea of being relevant to consumers from a seasonal perspective and bringing an element of newness to the customer in terms of quality and freshness. Dawn is focusing on creative flavor profiles and colors.

According to Dawn, 56% of consumers say they like foods with bright and intense colors.

“We are focusing on embracing seasonality and LTOs (limited-time offers),” said Sarah Hickey, vice president of North America marketing at Dawn Foods Global.

She further explains that “you can talk about a Christmas donut along with the ripeness of the fruit inside – the feelings of fruit fillings that are in the donut. You have an individual donut that feels like a treat.”

In addition, Dawn Foods is helping bakeries capitalize on everyday moments throughout the year with the launch of the new suite of tools for “All-idays.” Available now, this new, digital toolkit encourages bakeries to move beyond the traditional big holidays and seize the potential of daily celebrations, enhancing customer engagement and driving incremental sales.

In the busy world of the bakery business, the focus often remains on major holidays like Christmas, Halloween, or Valentine’s Day to showcase special offerings. However, Dawn Foods believes that each day holds the potential for celebration and has introduced All-idays to turn these everyday moments into additional opportunities for delight and profitability.

“With All-idays, there’s no need to wait for the big holidays or milestones — every day becomes an opportunity to celebrate with a sweet treat,” Hickey said. “This toolkit provides bakeries with practical, creative, easy-to-execute ideas to help them attract new customers and cultivate meaningful connections.”

Dawn Foods All-iday toolkit includes a comprehensive calendar and social media guide to help bakeries plan and promote their offerings every month. It features marketing strategies, recipes, flavor inspirations, and practical tactics for training staff to deliver these unique experiences. In the Fall, Dawn Foods will release a second All-idays toolkit to help bakeries plan for October through December.

At IDDBA, Dawn introduced new products, including the highly anticipated Dawn Exceptional® European Style Chocolate Buttercreme, crafted to satisfy the discerning tastes of both professional bakers and chocolate enthusiasts. This innovative offering delivers an elevated consumer experience and consistent results with its decadent, fudgy texture, and rich chocolate flavor.

As a Bronze Sponsor of the event, Dawn Foods featured its European Style Chocolate Buttercreme in the What’s In Store Live section of the show floor. Additionally, Melissa Trimmer, CEPC®, AAC, Corporate Executive Chef and Senior Director of Culinary & Innovation Studio, served as a panel judge for the Cake’d Challenge, a competition showcasing the creativity of cake decorators from IDDBA member companies and organizations.

This article is an excerpt from the August 2024 issue of Supermarket Perimeter. You can read the entire Mixes & Fillings feature and more in the digital edition here.