If you operate special holidays like a special business opportunity, you are better equipped to maximize sales and create lasting impressions with your customers. Choose color and design themes that match your brand ideas and strategies.

At Cardozo Bakery in Marietta, Ga., a suburb of Atlanta, Uriel, Miguel and Gabriel Cardozo point out that their customers come from a diverse background, including Mexico, Central and South America, and Jamaica, so they strive to appeal to a wide audience.

During the summer months, the bakers and decorators focus on premium fillings from BakeMark.

“Our customers love the fillings. The flavors are delicious,” Cardozo Bakery’s owners said. “We use Bavarian cream filling a lot. There is really no equal to the quality we get from BakeMark.”

Cardozo Bakery offers a variety of fresh food options, including tres leches cakes, chocoflan, donuts and flan napolitana. The bakery uses only the freshest ingredients to provide the best quality and taste.

With ample time, you can plan and execute a marketing strategy that builds anticipation, engages customers, and drives sales for the holiday season. Utilizing social media can get the word out on your new offerings. Offer a Limited Time Offer (LTO) to create demand.

BakeMark offers exquisite fillings and toppings: With spring comes new colors and flavors, mostly vibrant colors of fresh berries. With Westco’s Whole Strawberry Filling, you will be able to have the sweet flavors of strawberries with actual strawberries.

This article is an excerpt from the August 2024 issue of Supermarket Perimeter. You can read the entire Mixes & Fillings feature and more in the digital edition here.