Edible arts brand Fancy Sprinkles has announced the expansion of its distribution into Kroger locations nationwide.

Beginning in early September, Kroger shoppers can access some of the brand’s most popular offerings in the baking aisle, including Fancy Sprinkles Crunchy Jimmies in Classic Rainbow and Chocolate Brownie, plus Fancy Edible Glitter Dusting Pump with Moonstone and Fool's Gold Glitter.

Fancy Edible Glitter Packets will also hit Kroger’s beverage mixer aisles in late September. Conveniently packaged in a sleek portable carton, the Opulust Set includes ten multi-serve edible glitter packets in two ethereal colors: Moonstone Iridescent and Champagne Rose Gold.

“We are thrilled to share the news of our expanded distribution into Kroger,” says Cory Kirlan, chief commercial officer for Fancy Sprinkles. “As Fancy continues on its incredible growth trajectory, the importance of engaging industry-leading retailers like Kroger is paramount to our overall strategic vision. This milestone allows us to align with a partner that shares our passion for category transformation. We look forward to delivering exceptional experiences to Kroger shoppers across the nation.”

“It is our pleasure to add Kroger to our roster of valued retail partners as we move through this exciting growth phase. The new national distribution allows consumers to access the brand with ease at their neighborhood Kroger store. As Fancy continues to revolutionize food and beverage decorating, we will continue to satiate consumers' appetite for products that level up their spread,” adds Kiley Anderson, chief executive officer of Fancy Sprinkles.