The International Fresh Produce Association (IFPA)’s Government Relations Team has welcomed Mica Hider as director of political affairs and action.

Hider fills a critical role for the association by leading political advocacy and action among elected officials, IFPA and its members, said Rebeckah Adcock, IFPA’s vice president of US Government Relations.

“We hear from our members that one of the most important things we can do as an association is to build our influence to advocate and act on behalf of the industry in a way where individuals and companies cannot. Mica will bring immediate energy to these efforts, focusing on strengthening our political standing, expanding opportunities for members to be engaged in political activity, and increasing resources in FreshPAC.”

Hider brings years of experience building associations’ political capital, Adcock added.

In the new role, Hider will be responsible for leading the planning and management of IFPA’s political activity in Washington, D.C., and will manage IPFA’s political action committee, FreshPAC — the fresh produce and floral industry’s main source of giving and connection with political campaigns of those federal candidates who influence and prioritize fresh produce, floral and specialty crops.

“I look forward to working with our members and leaders to strengthen our political influence and build upon IFPA’s success in expanding our political engagement through FreshPAC, ensuring that the voices of our industry are heard and valued in Washington and beyond,” Hider said.

This article is an excerpt from the September 2024 issue of Supermarket Perimeter. You can read the entire IFPA feature and more in the digital edition here.