SAN DIEGO — Suja Organic, a portfolio of cold-pressed juice maker Suja Life, is unveiling a few changes within its company by rebranding with updated packaging, website and messaging.
The rebrand is grounded in four core values: transparency, simplicity, inclusivity and positivity, according to Suja Life.
The company said the rebrand’s main priority is putting its flavors, ingredients and functional benefits at the forefront to offer more transparency for consumers.
Suja Organic said most recipes will remain the same, but also is introducing a Boosted Line — which is formulated to focus on immunity, gut health, hydration and energy.