GARNER, NC. — Butterball LLC provided a new option for holiday hosts with its Frozen Premium Whole turkey which allows consumers to cook from frozen.

The company mentioned that, on its Turkey Talk-Line, the most consistent question is how and when to thaw a turkey. With this new solution, Butterball’s cook from frozen turkey requires no preparation. People can now unwrap the bird from the freezer and place it in the oven without days of thawing in the refrigerator.

Butterball also noted that there is no neck or giblets to remove and fewer steps to follow with less mess to manage.

“Whether you are hosting Thanksgiving for the first time or the fifteenth time, preparing the turkey can be intimidating,” said Michelle Lieszkovszky, head of innovation at Butterball. “That’s why we are so excited to introduce Cook from Frozen. It addresses both the fears and frustrations of cooking a whole turkey – it’s not only simple to roast, but the result delivers a tender, juicy, golden-brown centerpiece. Hosts get all the glory whether they are experienced or not.”

She added that this convenience option could also create more time to spend with loved ones during Thanksgiving.

Cook from frozen turkeys do not require basting, brining or seasoning. A specially formulated brine ensures that the turkey remains moist throughout the roasting process, just like the traditional Butterball turkey.

The frozen turkey product will be available at Harris Teeter, Lowes Foods and Publix stores. The new offering can also be purchased at select Kroger and Kroger banner locations (such as Fred Meyer, Fry’s and Ralph’s) and select Walmart locations.