PLEASANTON, CALIF. — DeltaTrak has launched its new UBQ Network, an all-in-one platform designed for the fresh produce supply chain and grocery retailers.
The digital marketplace was inspired by platforms like Expedia, connecting 25 service providers with 5,000 North American and 25,000 global customers in a supply chain transaction ecosystem, DeltaTrak said.
The UBQ Network can help companies all along the supply chain with transparency and sustainability while ensuring traceability/FSMA 204 compliance.
“These strategic partnerships provide new services for all users,” DeltaTrak said. “Produce suppliers can easily and effectively protect their valuable products with digital cargo insurance and access faster payments with factoring. Large importers and grocers receive difficult-to-measure carbon emission reports from producer growers. Everyone benefits from a shared, common data model and service workflow, whether for compliance, inspections, claims services, or measuring consumer engagement.”
Three key drivers accelerating the adoption of collaborative produce business networks:
- Food waste: The US has reached a record high of 100 billion pounds of food waste a year, which is about 30-40% of the total food supply, according to DeltaTrak.
- Food safety: The Food Safety Modernization Act (FSMA) Section 204’s traceability regulations will be mandated Jan. 1, 2026.
- Sustainability: Companies are trying to reduce carbon emissions to comply with California Prop SB/253, the US Securities and Exchange Commission (SEC) Landmark Climate Disclosure Rule, and the EU’s directive 2023/957 for maritime transport.
“We created the UBQ Network to meet the changing demands of the produce industry, ensuring that even the most demanding produce categories arrive on time in optimal condition to maximize consumer satisfaction,” said Karl McDermott, chief SaaS officer of UBQ Network. “By addressing these new challenges, our platform not only reduces waste but also supports sustainability goals and positively impacts costs and working capital — a key consideration for executives in the produce industry.”
DeltaTrak said it is using “try and buy” and “pay-as-you-go” pricing/service models for the UBQ Network to meet the diverse needs of businesses of all sizes in the produce industry.
Testimonies from two of Deltatrak’s UBQ Network customers:
“We are excited to participate with UBQ Network. Its Freshness Index, to estimate hidden shelf life in the avocado ripening process, and the carbon emission reporting align perfectly with our commitment to ‘Do Good’," said Andrew Mitchell, global head of innovation at Westfalia.
“UBQ Network’s digital trade finance and FX solutions and Blooms Trade provide fast and easy on-demand liquidity when needed and global payment and FX solutions to help growers and shippers navigate the complexities of cross-border trade,” said Francisco Mere, CEO of Blooms Trade.
