Grocery perimeter departments continue to diversify with new juice offerings, both bottled and prepared instore.
Zumex Zitrux, the world’s first and only citrus self-service juicer that cleans and sanitizes itself, generates thousands of dollars in savings for supermarkets and maximizes effortless hygiene through a program developed for complete sanitization of the entire juicing system, obtaining the highest Food Safety certification thanks to its integrated IoT system.
Zumex juicers are designed to save time and money, according to the company. Performance comparisons with similar solutions show that the savings can exceed $10,000/year in labor, cleaning and water cost.
“Customers have given very positive comments about the Zumex Zitrux,” said Manu Santana, Zumex’s marketing manager. “It represents a step forward in juicing solutions.”
The idea for the juicer, he said, was born from the desire to revolutionize the food retail market with a unique machine that features unprecedented functionalities and options.
“It prevents human errors and guarantees total hygiene at all time.”
The Zitrux can process up to 40 fruits per minute and it has a high feed capacity of 75 kilograms of oranges, Santana said. That ensures a continuous supply of fresh juice without interruptions.
In addition, the accurate measurement of squeezed juice and real-time monitoring for operators to track juice production and maintenance schedules saves time and money.
And it’s a great way to add theater to a produce department
“It provides a groundbreaking shopping experience for your customers,” Santana said.
The Zitrux has a contactless tap that’s easy and intuitive and an interactive display that guides both the operator and the end customer.
Grocery retail is a growing category for Zumex, Santana said.
“We’ve created a new segment within the juice category: in-store squeezed juice, which has seen significant growth. There’s rising demand for fresh, healthy, and convenient food options, and grocery stores are increasingly seen as places for quick, nutritious meals, and fresh juice fits perfectly into this concept.”
The segment has grown by 12% in volume and 15% in value, he added.