Lidl announced Wednesday that its first wave of stores in the US is ahead of schedule. The no-frills German grocer said it will open 100 locations along the East Coast within a year.
It’s the latest move in the power plays between Lidl and its German counterpart Aldi, which announced a $1.6 billion nationwide remodel plan last week, according to the Associated Press.
Lidl — which originally said it would open its first stores in the US no later than 2018 — will open its first 20 locations will open in North Carolina, South Carolina and Virginia. The company opened its first US headquarters in Virginia two years ago.