Southern convenience store chain RaceTrac is adding to its lineup of Cinnabon products.
Atlanta-based RaceTrac will now regularly sell items from Atlanta-based Cinnabon Franchisor SPV LLC’s Crafted by Cinnabon line in its Texas and Florida stores.
Also as part of its enhanced partnership with RaceTrac, Cinnabon will debut a limited-time-offer Frosting Filled Pumpkin Muffin Top at the c-store. In addition, RaceTrac will sell its first ever Cinnabon product served warm — Gooey Swirls, which became available Oct. 15 at more than 450 of its Florida, Georgia, Louisiana and Texas locations.
"Bringing Cinnabon treats to RaceTrac's bakery case continues to exceed our expectations," says Steve Turner, RaceTrac’s executive director of foodservice. "Adding the well-known Cinnabon brand to our already-premium bakery menu provides our guests with extra indulgent treats from which to choose.”
RaceTrac began selling Cinnabon products in 2016. The line also includes Cinnabon Frosting Filled Long John Doughnuts. As part of the enhanced partnership, other limited-time-offer products exclusive to RaceTrac will be sold throughout the year.
Crafted by Cinnabon, Cinnabon’s first line of fresh bakery items designed for grocery, convenience store and other retail outlets, was introduced in 2016.