The Kroger Co. is collaborating with Edgewater Wireless Systems to enhance its instore infrastructure with the next generation WifFi platform, powered by Edgewater's WiFi3 technology.

Kroger is aiming to create a more seamless shopping experience for its customers with a number of innovations: QueVision, a solution to speed up checkout wait times; EDGE, a digital engagment shelving unit that can sense when a consumer is walking down the aisle with the company's app open; and FAST (Food at Safe Temperature), an IoT sensor technology that monitors temperatures in freezers and coolers to ensure continuous and safe temperatures, helping preserve food quality.

All of these technologies and others will be enhanced by the WiFi3 powered next generation platform, according to Edgewater.

"One of the key strategic drives of our Restock Kroger plan is to expand partnerships to create customer value, which includes forming alliances to accelerate our digital and e-commerce platforms," says Chris Hjelm, Kroger's chief information officer. "We are focused on in-house innovation and partnership with global industry leaders like Edgewater wireless to build the best technology infrastructure that will help us to deliver next generation shopping experiences to our customers and associates."

The next generation WiFi platform will give Kroger customers top WiFi performance on their personal smart devices to enhance their shopping experiences.

"Playing such a big role in the development of the next generation of the WiFi platform has been tremendous and the level of innovation we have seen from the entire team at Kroger is very impressive," says Andrew Skafel, president & CEO of Edgewater . "We are excited to continue to work with them as they prepare to bring new and never-before-seen innovation to their stores."