Wakefern Food Corp. — a cooperative that owns an operates supermarkets under the ShopRite, Price Rite, The Fresh Grocer and Dearborn Market banners — has named Erik Keptner as senior vice-president of marketing.
Keptner brings nearly 20 years of experience to the role, including time with Giant Foods Stores and Ahold USA. He will oversee Wakefern's digital commerce and analytics, advertising, corporate merchandising, private label, social media and digital advertising divisions.
He is a member of the Shopper Marketing Hall of Fame and has served on the board of governors for St. Joseph's University Institute for Food Marketing.