Chiquita Brands will be featured on Season Two of the Science Channel show “Tomorrow’s World Today.”
Airing May 4, the show will highlight Chiquita’s sustainability practices at its banana harvesting operations in Guatemala and Panama. The show will also detail the logistics of getting bananas from the field to the store.
“Chiquita is delighted to be featured on “Tomorrow’s World Today,” a cutting-edge program which examines how pioneers use natural and technological resources to create a more sustainable society,” says Carlos Lopez Flores, president of Chiquita. “The show will focus on what is behind the Chiquita Blue Sticker and will take you on the incredible voyage of a Chiquita banana from the farms in the Tropics to their point of sale in the markets we serve. We are all proud of what we do at Chiquita and, above all, how we achieve success and resilience in an increasingly sustainable fashion.”
Chiquita will appear again on the show later in the season, focusing on how the company incorporates high technology, such as GPS tracking, into the process of crop dusting, to deliver the right amount of fertilizers and fungicides exactly where is needed, improving efficiency as well as the impact on the environment.