New berry products from greenhouse grower-shipper Mastronardi Produce, which markets under the Sunset label, won the Best Overall Product Promo award at the Produce Marketing Association’s Fresh Summit show.

Six new WOW branded Sunset berries in all were unveiled at Fresh Summit.

The Best in Show award recognizes excellence and creativity in product promotion, with a focus on the product’s online exhibitor listing and display showcase, as well as merchandising at the booth.

“We’re thrilled that WOW berries were a judges’ favorite,” says Paul Mastronardi, president and CEO of Mastronardi Produce. “Initial retailer and customer response to these remarkable berries has been tremendous, and our team was incredibly excited to showcase them at PMA.”   

WOW dreamberry strawberries have just started shipping.