Chiquita bananas will be branded with new stickers across the globe in February and March. Consumers were encouraged to submit new banana sticker designs during the banana supplier’s Fuel the Fun promotion last fall, and 14 sticker designs chosen from the competition will appear on over 200 million of the company’s bananas.
“Chiquita is also committed to highlighting the fun side of healthy living,” says Jamie Postell, director of sales, North America, for Chiquita. “The sticker designs we received for our ‘Fuel the Fun’ promotion are a testament to how Chiquita bananas can inspire imagination and creativity among our fans. We’re proud to announce the winning designs and highlight the designers’ creativity on store shelves.”
Chiquita’s sales materials and website will also be branded with the new designs.