SANTA BARBARA, CALIF. - Apeel and Robinson Fresh have collaborated to distribute Apeel limes to Wakefern Food Corp, Keasbey, N.J., the parent company of ShopRite, The Fresh Grocer, Price Rite Marketplace, Dearborn Market, Gourmet Garage and Fairway Market grocery banners.
“Not only does this give consumers access to sustainable produce, but by introducing more time across the supply chain, Apeel’s technology increases our operational flexibility to get the produce to retailers while furthering our commitment to innovation and forward-thinking technologies that benefit our customers,” said Michael Castagnetto, president of Robinson Fresh.
The collaboration between Apeel and Robinson Fresh focuses on creating a more resilient fresh food supply chain by making Apeel’s longer-lasting produce more widely available to US retailers.
“We are excited to be partnered with such innovative and sustainability-minded produce distributors and retailers to accelerate the commercial availability of Apeel’s longer-lasting produce,” said Michael Schaeman, vice president of sales at Apeel. “Robinson Fresh shares Apeel’s vision for more efficient supply chains so that we can move food through the system without seeing the insurmountable level of waste that has become ever more pressing to address.”