NEWARK, DEL. – The Produce Marketing Association (PMA) has shared their latest update on the virtual Fresh Summit schedule. The event, live from Oct. 13-15, will be extended through Nov. 13 with access to a variety of audiences and ongoing meetings with buyers as well.   

“Fresh Summit has always been the global forum for our industry each October,” said Cathy Burns, chief executive officer of PMA.  “This year will be no different as leaders from across the worldwide produce and floral communities will make new business connections and discover emerging trends and opportunities to grow a healthier world. In partnership with our incredible Fresh Summit Committee and using our members’ needs as our foundation, Fresh Summit 2020 will focus on Content, Connections, and Community.” 

Speakers for three of the general sessions have been named. Burns will deliver her State of the Industry on Oct. 13 The presentation will share trends, reflect on the industry’s pandemic response, and pinpoint areas where fresh produce and floral have room to grow. 

Oct. 14 will feature two inspirational leaders. Doc Hendley, founder and president of Wine to Water, will speak about his movement to bring clean drinking water to communities in need across the globe. Keller Rinaudo, CEO of Zipline International, will speak about his use of drones to deliver blood shipments eliminating waste and empowering local communities.  

On Oct. 15, Sally Dominguez, inventor, entrepreneur, futurist and faculty member of Singularity University, will speak about developing the 10X mindset to navigate the exponential change that is currently facing the world personally and professionally. Her Parkour tool will help to activate attendees’ 10X mindset to prompt the unexpected connections that generate consistent innovation.  

The schedule will also include concurrent sessions on Tuesday, Oct. 13, and Wednesday, Oct. 14, providing more opportunities to hear from industry experts around a variety of relevant topics including Marketing the Benefits of Fresh Floral and Produce, Creativity in Color for Floral to Drive Consumer Engagement and Around the World in Fresh Produce: An Update on International Challenges and Opportunities.  

PMA will continue to share updates and details about the Fresh Summit experience. Those interested in attending can register on the Fresh Summit website here. Attendees will be granted access to the Fresh Summit platform beginning Oct. 7, to explore the Marketplace, set up meetings and plan out their personal schedules.