ORLANDO – In preparation of Cinco de Mayo, the National Mango Board (NMB) is offering a limited number of display bins themed with ‘Cinco de Mango’ to US mango shippers on a first-come, first-served basis.
“During May, there is peak availability of three of the main mango varieties, making mangos the perfect ingredient to brighten up a Cinco de Mayo feast,” said Tammy Wiard, NMB senior retail marketing manager. “The versatility of mango allows consumers to incorporate mangos into every part of their Cinco de Mayo menus, from fresh slices as a snack, to sauces, salads, drinks, desserts and more.”
The first-come, first-serve bin program is designed for shippers to provide mango bins to retailers that are not receiving bins through their account managers at the NMB.
The display bins feature colorful, high-quality graphics that grab shoppers’ attention to help pump up mango sales in stores. The bins are made of durable corrugated material with an aqueous coating for added strength.
The deadline to order the ‘Cinco de Mango’ display bins is March 15 or when all bins have been reserved. There is no cost for these bins, but quantities are limited.
After April 1, shippers will have the opportunity to order other versions of the display bins with themes applicable to the rest of the year including back-to-school, tailgating, Q4 holidays, along with a nutrition-specific message. Samples of these themed headers are available on the NMB website.
Visit mango.org/bins to access the order form and program guidelines.