PLEASANT PRAIRIE, WIS. – Good Foods is promoting its line of guacamole dips throughout March Madness with its “Game Day is Guac Day” campaign. 

As the popular college basketball tournament makes a comeback in 2021, Good Foods is promoting its guacamole line as the go-to snack for game days. The line of guacamole includes flavors like Chunky and Spicy, which are available in sizes that range from single-serve to a 16 oz. “party” size. 

“Guacamole is the perfect snack to have on hand for any game day,” said Mandy Bottomlee, director of content marketing for Good Foods. “Our ‘Game Day is Guac Day’ campaign is focused on promoting our guacamole line and driving shoppers in store to purchase our dips to watch during the games.”   

To promote this campaign and increase foot traffic for retailers, Good Foods is utilizing social media and influencer partnerships, as well as running a TV commercial in regional areas.