Stemilt marketing director Brianna Shales explains that this year’s 100% certified organic crop is full of flavor, high quality, attractive apricots that will provide retailers the opportunity to set up key promotional windows in late June and early July to delight consumers across the country.
“This year’s apricots are projected to be on the larger side, so retailers can plan and promote bulk ‘jumbo-sized’ apricots in both their stone fruit category as well as organic,” said Shales. “Apricots are a great seasonal item to get behind and our all-organic apricot program offers retailers a strong point of differentiation.”
Shales explained that retailers will have the opportunity to build their categories early in the season, loading around the middle of June and planning promotions that hit the weeks following through the 4th of July holiday.
Retailers will have variety options, with the season starting with the Robada variety and ending with the Perfection variety. Coral and Rival combine to make up the middle of the season.
Stemilt offers apricots in both two-layer and three-layer panta packs along with volume fill loose cartons. The fruit ships in Artisan Organics branded cartons to aid retailers in creating a destination for separate organic summer fruit at their store. The branded cartons will also display well in designated organic sections within the produce department.
“Promoting organics during the summertime by focusing on seasonal fruits like apricots is a great way to continue category growth,” said Shales. “Delivering shoppers with flavorful organic fruit helps delight organic consumers and brings new shoppers to the organic category. We’re excited to help retailers make this apricot season a success with our Artisan Organics branded fruit.”
