CHARLOTTE, NC - Dole Food Company is commemorating Disney’s Ultimate Princess Celebration with its latest initiative: A Recipe for Courage and Kindness.
The new campaign runs now through Sept. 20 with a total-wellness theme and an enchanted castle-full of original recipes, DIY activities, contests, collectibles and virtual special events.
“Dole has been celebrating Disney heroes and heroines since 2016 – but this is the first time we’ve honored so many remarkable stories of bravery, hope and resilience at once,” said Bil Goldfield, Dole’s director of corporate communications. “Motivated by 80 years of Disney magic, we’ve expanded our traditional definition of health and wellness to include courage and kindness, which are at the heart of Disney’s Ultimate Princess Celebration.”
One of the most visible elements of the program are the 47 unique collectible sticker designs featuring Disney Princesses and some of their famous sidekicks that will be released on tens of millions of DOLE® Bananas at supermarkets throughout North America in two sets, the first on May 27 and the second in August. The dozen Princesses include Snow White, Cinderella, Aurora, Ariel, Belle, Jasmine, Pocahontas, Mulan, Tiana, Rapunzel, Merida and Moana.
The program represents the next chapter in Dole’s multiyear nutritional collaboration with The Walt Disney Company and represents its 13th major healthy-living initiative celebrating a Disney, Pixar, Marvel or Star Wars film or occasion.
Details of other program elements, including digital downloads, a dedicated social media campaign, blogger partnerships, an interactive Princess quiz and a virtual cooking event and royal banquet, will be announced in the coming weeks. Dole will offer a reimagined DOLE® Banana sticker storybook that will allow Disney fans to collect and post the commemorative Disney Princess stickers to tell their own story of courage and kindness.