SAN FRANCISCO — GrubMarket has completed the acquisition of Bartolotta LLC, a full-service provider of fresh fruits and vegetables to customers in New England, the Mid-Atlantic and Eastern Canada.  

Bartolotta focuses on field-grown produce and melons. After the acquisition, the business will continue to be managed by its current leadership team. 

"We are excited to join the GrubMarket team and welcome the opportunities brought forth by GrubMarket's robust technology platform and network,” said Kevin Bartolotta, chief executive officer of Bartolotta. “Our mission is to offer dedicated services and finest-quality produce to our clients. We are thrilled to learn that GrubMarket shares this same mission. We sincerely look forward to joining the GrubMarket team and bringing Bartolotta to the next level of success."  

Bartolotta will now be able to utilize GrubMarket's innovative proprietary WholesaleWare software suite, the company's Software-as-a-Service platform providing food industry suppliers and vendors with seamless financial management, easy-to-use online ordering and sales, precise inventory management, and engaging CRM tools. 

"Bartolotta is a reputable provider of fresh produce in New England, the Mid-Atlantic as well as Eastern Canada,” said Mike Xu, CEO of GrubMarket. “The talented team at Bartolotta is a strong partner for their customers and producers in North America. This acquisition enables GrubMarket to further strengthen our customer base in the Eastern United States and grow into Canada. We are excited to welcome the Bartolotta team to the GrubMarket family. Together, we will build a greater customer base and a stronger producer network in the food ecosystem worldwide." 

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