In response to market expansion and growth, Waypoint, formerly known as Advantage Waypoint, announced its new company name and branding more aligned with the future and vision for the company.
 
As a national sales and marketing agency for foodservice, instore deli/bakery and non-foods channels, Waypoint offers powerful solutions to help manufacturers, distributors, operators and end users stay ahead of the curve while positively impacting business and sustainable growth.
 
“Our industry partners rely on our unparalleled strategic business intelligence, channel and segment-specific expertise, proficient scalable execution and innovative culinary support to deliver a competitive edge,” said Waypoint president Kevin O’Beirne. “We have a new name, but we’re the same great organization with a desire to offer more solutions to the key industry partners we serve. Our promise is to ‘inspire great experiences away from home.’ We believe in staying relevant to our operators and end-users and as such, we will continue to find compelling new ways to meet the needs of our partners.”
 
Over the years, Waypoint has expanded beyond foodservice into the in-store deli/bakery and non-foods markets and invested in professional talent and the right structure to effectively support growth. The firm’s multitude of innovative services and products inspires partners to think differently about their business and stay ahead of their competition. Success is seen through strategic alignment within the industry, a proven go-to-market strategy and proprietary systems and processes.
 
For more information about Waypoint, please contact Scott Pool, senior vice president of client development and integration, at scott.pool@asmwaypoint.com.