ANCHORAGE, ALASKA — After 26 years, Peter Pan Seafood Company, LLC is welcoming back Rich Wolverton as vice president of sales. Wolverton, who first worked for the company in 1989, brings a lifetime of experience to the role, according to the company.  

“Peter Pan is focusing less on commodity sales and more on products made in the US that are value-added for the big box, retail and foodservice sectors,” said Rodger May, owner and chief growth officer at Peter Pan Seafood. “Rich’s experience in these areas will be invaluable and we couldn’t feel more excited and lucky to have him join our team.”

After his first run at Peter Pan ended, Wolverton served as president of the Northwest Fisheries Association. He also held a handful of roles at seafood companies before transitioning to Food Services of America in 2003, where he went from corporate category manager of seafood and poultry to director to vice president of category management. 

With the 2019 buyout of FSA by US Foods, he led the FSA side of the merchandising integration. Wolverton then launched his own consulting firm to assist companies in navigating the food service distribution space. 

“When I first started at Peter Pan, I was at the beginning of my career, but this was always my dream job,” Wolverton said. “I couldn’t pass this opportunity up. I’m looking forward to working closely with the entire sales team to develop the team and the products into where we want to go.”