PHOENIX – Fresh Cravings has rolled out a family-size 17-ounce hummus container for Walmart and other select retailers.
The four flavors available in the family size are Roasted Red Pepper, Honey Jalapeño, Classic and Roasted Garlic.
The new containers will be sold next to the original 10-ounce versions in the deli section.
“Our hope is that this new, larger size will make it easier for families to ‘Crave Goodness’ and enjoy more of Fresh Cravings’ most beloved hummus flavors, together,” said Jay Whitney, chief marketing officer at FoodStory Brands. “Our brand’s guiding principle this year is to Crave Goodness, and as such, we are always seeking new ways to bring elevated snacking experiences to our customers. We are thrilled to launch this new family-sized option at Walmart—from our family to yours.”
Fresh Cravings also announced its recent growth in the industry, moving up to the 4th highest ranked hummus brand in the U.S. after starting at 44th this past year, according to the company.