In 2022, American consumers are expected to spend an all-time high of 10.6 billion dollars for the Halloween season, according to Statista. This would be an increase of about half a billion dollars from last year.
A recent survey from Statista also found that approximately seven in 10 individuals in the United States said they would be celebrating Halloween, whether it is in the form of dressing up for a themed party or going out at night to trick-or-treat on or around October 31.
There are various items commonly purchased by consumers during the Halloween season. Some of the most purchased items include decorations, candy and costumes. In 2021, Americans were projected to spend a total of over three and a half billion dollars on costumes and outfits alone, with another three billion dollars to be spent on candy.
The National Retail Federation also expects participation in Halloween-related activities to return to pre-pandemic levels. According to its annual survey, 69 percent of consumers planning to celebrate the holiday this year, up from 65 percent in 2021 and comparable to 68 percent in 2019.
“Halloween is an exciting time for many families, and that enthusiasm is reflected in the number of Americans who plan to celebrate the holiday this year,” says NRF president and chief executive officer Matthew Shay. “As consumers continue to return to pre-pandemic behaviors, retailers are prepared to meet that demand and help make this holiday a fun and memorable one.”
The NRF’s survey finds that consumers plan to spend an average of $100 for Halloween candy, décor, cards and costumes, which would be on par with last year’s record of $103 and is the second highest amount in the survey’s history.