YAKIMA, WASH. — As the sole growers and marketers of Autumn Glory apples, Superfresh Growers is celebrating a record-breaking season.

Autumn Glorys hit retail shelves in November, and in the state of Washington, they were the second most shipped “other variety” apple.

The week of Nov. 26, Autumn Glory apple sales went up by 104%, and the week of Dec. 3, sales went up by 98%, according to Nielsen data.

From Sept. 4 to Dec. 31, volume increased 13.4%, and stores selling increased by 10.6%.

Superfresh Growers attributes flavor to the success of the Autumn Glory apples. According to the company, the horticulture team tastes apples from every single orchard to ensure they all have the signature notes of caramel and cinnamon.

To make consumers aware of the flavor of Autumn Glory apples, Superfresh Growers put an emphasis on in-store sampling this season.

“We are seeing great success in creating repeat shoppers,” said Cat Gipe-Stewart, director of marketing. “Ninety-six percent of shoppers have expressed intent to purchase Autumn Glory after tasting it. We are also seeing more consumer excitement than ever online and in our inbox. One passionate shopper wrote, ‘I stocked up almost to the point of hoarding. I think I will die without Autumn Glory apples in my life.’ Another wrote, “My word, Autumn Glory are amazing. My absolute favorite apple so far!”

Superfresh Growers has also seen success on social media. Popular Instagram accounts like Food Writer Mom, Eat the Rainbow Kids, Nutrition by Mia, Azure Farm and Lunches & Littles have mentioned the Autumn Glory apples and created more buzz. One feature was a Lunches & Littles recipe for game day nachos.

Superfresh Growers says it looks forward to continuing the Autumn Glory’s success into 2023.