SAN ANTONIO — Greenhouse vegetable grower NatureSweet has partnered with Fanatics to offer a football merch giveaway as part of its ‘Snack Like a Champ’ campaign.
Through March 12, consumers can enter the giveaway by uploading a photo of their receipt from a NatureSweet purchase on the website that is linked to a QR code on the product’s packaging.
“Our sweet Cherubs are the perfect addition to any charcuterie board, appetizer or dip on Superbowl Sunday,” said Sergio Trujillo, brand manager for NatureSweet. “This is a fun partnership with Fanatics that’s encouraging consumers to incorporate a delicious, healthy snack into their Big Game event, and possibly score sports swag while they’re at it.”
Along with the Fanatics giveaway, NatureSweet is offering consumers a chance to win a year’s supply of tomatoes by playing the company’s digital game, #FieldGoalFeast.
The game has a field goal post through which the user attempts to flick a NatureSweet Cherub to score a ‘tomato touchdown.’
The company is also encouraging consumers to enter to win by creating a DIY real-life version of the game and sharing videos of themselves playing along with the hashtag #FieldGoalFeast on social media.