EDMONTON, ALBERTA — Creamer potato supplier The Little Potato Company has revealed its new brightly colored branding.

Source: The Little Potato Company

The company wanted to convey its support for busy families and highlight its commitment to making meals more convenient so families can spend more time together.

The company’s updates include product names, brand characters, a website, social media channels, and a digital ad campaign.

“We did extensive research to deeply understand our consumers, and what they care about is feeding their families with healthy, easy meals and finding moments of connection and joy together,” said Angela Santiago, CEO and co-founder of The Little Potato Company. “We refreshed the brand with a new brand promise, to bring little moments of happiness to busy families. We bring that to life in every element of our relaunch, from the colorful logo to our characters to our heartwarming ad campaign.”

The Little Potato Company’s new packaging was carefully designed to communicate both the product’s functionality and the brand’s values.

“The new packaging further brings the brand’s positioning to life by highlighting key differentiators, like the easy prep with no need to wash or peel, and the short cooking time, in as little as five minutes, as well as cooking methods – like air frying – to make preparation even easier,” the company said. “Additionally, it includes a family message from the brand’s father-and-daughter founders and sustainability messaging about the family farms. The refresh includes simplified product names with the prefix ‘little,’ to reinforce the branding and highlight the size of potatoes, along with the color/varietal or flavor.”

The brand’s new characters are yellow, red and purple potatoes called Spuddies who share positive messages like, “a little win for a busy night at home.”

The Spuddies will be featured in a series of videos beginning March 28 when the digital ad campaign launches.

The updated website and social media channels are already live, and the packaging is now rolling out on store shelves.

“Families today are incredibly busy, but we know that sharing a home-cooked meal provides for invaluable family time and conversation,” Santiago said.  “As a family-owned company we’re passionate about making it easier for families to enjoy a little moment of happiness together by making dinner easier through our convenient and delicious Little Potato products.”