St. Simons Island, Ga.-based grocery seafood category leader SeaPak Shrimp and Seafood has added a new item to its branded program with beer king Budweiser.
SeaPak Budweiser Beer Battered Flounder Strips joins a lineup that also includes SeaPak Budweiser Beer Battered Cod, SeaPak Budweiser Beer Battered Shrimp, and SeaPak Budweiser Beer Battered Crab Poppers.
All items are sold in grocery perimeter seafood departments.
Rolled out nationally in January, SeaPak Budweiser Beer Battered Flounder Strips are a good source of protein and are the only beer-battered frozen flounder product on the market, according to SeaPak, which says the product “combines Americans’ love of beer-battered flavor with wild-caught flounder, a fish that’s quickly gaining popularity among diners.”
The suggested retail price is $10.99 a package and includes a classic tartar sauce to thaw and serve. Each serving contains just 200 calories and has 10 grams of protein.
“SeaPak is excited to introduce the new SeaPak Budweiser Beer Battered Flounder Strips,” said Ciera Womack, director of marketing, seafood, for Rich’s Consumer Brands Division. “SeaPak executive chefs, in collaboration with Budweiser brewmasters, perfected these crunchy, pub-style recipes. And, like the famous Budweiser lager beer, our SeaPak Budweiser Beer Battered product line contains only the finest ingredients.”