YUBA CITY, CALIF. — Sunsweet Growers Inc. is expanding its existing offerings with the launch of three products.
The company’s Sierra Trail Bites are designed to act as a source of plant-based nutrition for on-the-go consumers. Each serving contains 3 grams of protein and fiber provided by a mix of dried fruits, nuts and seed in flavors like almond delight, peanut butter and cranberry walnut.
Sunsweet’s Probiotic+ Prunes are formulated with BC30 probiotics and prebiotic fiber to support consumers’ gut health as a standalone snack or meal addition. The brand also has added Amaz!n Prune with Lemonade, a prune juice beverage that contains 50% less sugar than traditional lemonade.
“Sunsweet has always been an innovation leader in the dried fruit category, leveraging consumer insights and providing delicious, convenient solutions for people to achieve their healthy lifestyle goals,” said Stephanie Harralson, senior director of marketing. “We are excited for consumers to try these new flavorful products and see how they provide a compelling choice for healthy snacks and digestive wellness.”
All three products are now available online, with regional retail rollouts expected through 2023.