At SNAXPO 2023, Alejandro Prieto, Coca-Cola consumer and shopper insights director for Latin America, and Julian Frenk, head of commercial Latin America for NielsenIQ, highlighted the snack trends and consumer behaviors across the region.
The emphasis on health and wellness also may be seen in the meal kits market where consumers now are ranking health as a more important purchasing factor than convenience.
New research from leading ingredient provider Cargill finds consumers want both indulgence and health, and are willing to pay more for baked goods that deliver on both.
In the baking and snack industries, trends constantly evolve. While some endure, others fall out of favor and still others merge with something else to create a new combination. Consumers are seeking and gobbling up new, fun and flavorful goodies.
The survey builds on Barry Callebaut’s “The Future of Indulgence” Report, released earlier in the year, which found that consumers are looking for indulgences that help them “Celebrate Life,” offering unique tastes and textures for an intense experience.