“Gen Z is shopping more frequently and seeking a more curated, personal product experience than the generations before them,” said Elyse Lipman, Lipman Family Farms CEO.
The couple’s business supports local farmers and reduces food waste by taking in vegetables that would be deemed “seconds” due to odd shapes and blemishes.
Instore bakery cakes and fresh berries in produce are two cross-merchandising opportunities suggested by Whipnotic co-founder and president Tracy Luckow.