The company recently introduced a new Head Baker, Laurie Lewis, who is shifting the narrative of wedding cake trends and what it means to fully personalize your wedding experience.

In-store bakeries can now offer consumers a whole new experience with the newly launched company Cakerate.

Primera Technology, Inc. is the manufactur of Eddie, The Edible Ink Printer.

The product is soft setting, so it does not harden, yet keeps its shape.

Eddie makes the process of printing on to cookies, candy, white chocolate, biscuits, macarons, and much more easier. 

The high-quality boxes showcase the cake decorator's creations.

Sculpted cakes add a classic touch to any celebration. The following ideas and tools will help cake decorators reach their limits of creative possibilities.

For the last three years, 80% of Pinterest report predictions have come true, according to the platforms’ global search data in an analysis period from July of 2018 to June of 2022.

The Satin Ice Holiday Collection features flavored fondant in a colorful range of holiday flavors, including peppermint fondant and hot cocoa fondant.

As a part of the IBIE, cake designers from around the world competed in Pillsbury’s Creative Cake Decorating Competition.