Supermarket Perimeter
www.supermarketperimeter.com/articles/5266-publix-opens-greenwise-market-in-georgia
GreenWise
Source: GreenWise Market

Publix opens GreenWise Market in Georgia

06.18.2020

LAKELAND, FLA. - GreenWise Market, a banner owned and operated by Publix Super Markets Inc., opened its first Georgia location in Atlanta. The grocery banner is a specialty, natural and organic store with a large selection of prepared foods made from organic and antibiotic-free ingredients. 

“At GreenWise Market, customers can find a space to explore new flavors and learn new techniques and recipes from our associates,” said Kevin Murphy, president of Publix. “We’re excited to share our unique atmosphere and foods with our Atlanta community.” 

GreenWise Market specializes in smoked meats, in-house made sausages, burrito bowls and specialty charcuterie options. The new location is divided into five experience zones: 

  • CARES — vitamins, nutritional supplements, natural soaps and shampoos and more 

  • CUTS — meats raised with no antibiotics or added hormones and sustainably-sourced seafood 

  • EATS — made to order meals and grab and go foods like handcrafted gourmet sandwiches and freshly baked pizza 

  • FINDS — a curated selection of wines and imported cheeses  

  • POURS — a beverage area featuring locally roasted coffee or other selections to enjoy while shopping or relaxing at the bar 

The Georgia location is the seventh GreenWise Market to open, after the first market opened in 2018 in Florida. GreenWise locations are also set to open soon in Odessa, Fla., and Nocatee, Fla.