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Source: Sunkist

Produce companies partner on TV series promotion

04.27.2022

VALENCIA, CALIF. – Top-selling fruit brands Sunkist Growers, Naturipe Farms and T&G Global's Envy Apples have launched a new promotion for WildBrain’s new animated Strawberry Shortcake series Berry in the Big City, now available on YouTube and Netflix. 

This spring, Naturipe (strawberries and blueberries) is representing WildBrain’s new Strawberry Shortcake character in the berry category, Sunkist is promoting blood oranges with Strawberry Shortcake’s friend Orange Blossom, and Envy (apples) is celebrating Strawberry Shortcake’s move to Big Apple City in the new series, according to Sunkist. 

The promotion, featuring images of Strawberry Shortcake and her friends, will kick off in May at select retailers in time for Mother's Day, with merchandisers provided by the participating produce suppliers. With limited-edition packaging and merchandising displays, in-store promotional opportunities are available for a short time. 

"As life-long fans of the original Strawberry Shortcake series, we are thrilled to be partnering with WildBrain, as well as Sunkist and Envy, to celebrate the new series. This gives our produce brands a great opportunity to cross-promote all the delicious fruit that is featured in Berry in the Big City and to help establish the next generation of fans of this iconic brand," said CarrieAnn Arias, vice president of marketing for Naturipe.

To celebrate this partnership and to prominently feature their delicious strawberries and blueberries, Naturipe has launched an interactive webpage featuring Strawberry Shortcake and Blueberry Muffin that includes new custom recipe videos that inspire users to “bake the world a better place”. This page also includes downloadable activities for kids and grown-ups alike.

Sunkist rolled out limited-edition packaging for blood oranges, featuring Strawberry Shortcake and Orange Blossom, available in 2 lb. and 3 lb. bags at select retailers. Naturipe has POS display signage to support this promotion available for retailers. Envy apples has also created promotional 2 lb. bags and bins. All three brands have also developed delicious and nutritious recipes for citrus, berries, and apple fans of all ages. 

"This in-store and online promotion is unique, as all three brands come together to celebrate healthy eating and snacking in a ‘fruitastic’ way," said Christina Ward, senior director of global marketing for Sunkist. "Our data shows that 62 percent of Blood orange shoppers prefer to eat them as a snack, so we are excited to introduce shoppers to a specialty variety they may have never tried before, like Sunkist blood oranges." 

"As Strawberry Shortcake and pals 'bake the world a better place' in Big Apple City, only the best apple will do," said Cecilia Flores Paez, head of marketing for North America at T&G Global. "That's why Strawberry Shortcake has partnered with Envy apples. Prized for their beautifully balanced sweetness, uplifting fresh aroma, and delightfully satisfying crunch, Envy apples are a perfect ingredient for enjoying both exciting adventures and everyday special moments with the people we love."