Propelled by data-driven insights and innovation, private label products hold the potential to differentiate through surprise and delight while building customer loyalty and competitive advantage.
People are placing value — and not just monetary value — on the items they purchase because of things like animal welfare standards and environmental sustainability.
According to recent consumer research, two-thirds of shoppers believe that pork is a good value compared to other meat proteins — and price is still the number one indicator of purchasing intent.
NatureSweet said it pursued B Corp certification to encourage other organizations in the produce industry to prioritize the well-being of their workers and communities.
After years of experimenting with co-manufacturers, brands have embraced this model of food production following historic global supply chain failures.
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