The startup's founders partnered with a pediatric nutritionist to develop the concept three years ago after noting a gap in the children’s snacking segment for “fresh and clean” options.
Consumers have a variety of priorities in how they spend their food dollars, and they’re trying to find a balance between money, time, taste, nutrition and experience.
The company released a series of video ads that highlight the bold, unique flavor of blue cheese with a group of zany characters in a cave, representing where the cheese is aged.